What We Do
Hotels leave substantial profit on the table—overspending on F&B, utilities, and labour while missing revenue opportunities—because their data is fragmented, insights arrive too late, and efforts are disconnected from financial goals. Profix solves this by:
Unified data hub: Consolidates real-time inventory, labour, utility, and revenue feeds into one profit dashboard—eliminating spreadsheets and data silos.
Forecasting: Automated forecasting based on operations and expected demand algorithms that helps you indentify inneficiencies before they even happen.
AI action cues: Prioritises staffing, pricing, and resource-efficiency moves that raise margins while reducing waste.
Continuous benchmarking: Measures each property against peer sets and its own history, spotlighting the next high-impact opportunities and tracking results.
How We Do It
Meet The Team
James Donck
Co-founder and CEO
Sustainability Expert; GRI certified; 4+ years in product development; previously product at Prifina developing AI agents and applications.
Alexander Malberg
Co-founder and
CTO
10+ years in Software Development; previously Team Lead at Positive Technologies and Principal Software Engineer at Dell Technologies.
Anatoly Burdakov
Co-founder and Growth Advisor
12+ years in Revenue Management; previously Regional Director at Louvre Hotels and Director at Ramada Worldwide.